I was managing messes before people started filming them.
Every week, I break down what's happening in the news—crisis by PR nightmare. You've seen the headlines: viral scandals, botched apologies, leadership disasters. But what really happened behind the scenes? Who's making the calls, and why do so many get it wrong?
That's what we do here.
WHAT YOU GET:
I take you behind the curtain of the biggest PR failures to show you what went wrong, what should have happened, and what we can all learn from it. Because let's be honest—I love seeing what went wrong. But more importantly, I love figuring out how it could have been handled better.
If you're the type to spot a well-timed paparazzi photo or read "sources say" and immediately think, "What's really going on here?"—you're in the right place.
WHO THIS IS FOR:
Join a Community That Sees Through the Spin
✔ News junkies and crisis watchers who love dissecting public meltdowns
✔ Executives, PR pros, and communicators getting real-world crisis strategies
✔ Business owners and professionals building their reputation playbook
WHAT SUBSCRIBERS GET:
Free: I'll share some weekly insights when celebrities and companies mess up
Paid Members ($7/month or $59/year): ✔ Weekly strategic newsletters with early podcast access ✔ Monthly live breakdown chats analyzing trending crises ✔ Exclusive strategic community following the same stories ✔ Beta access to my Red Line media strategy system ✔ Weekly live Q&A sessions and monthly workshops ✔ Direct access for "Ask Molly" crisis questions
WHO I AM:
I'm an APR-certified Crisis & Reputation Strategist with over 1 million followers who've built their careers watching me break down PR disasters in real time.
My credentials: TV commentator on major networks, Forbes contributor, keynote speaker, former FEMA digital crisis strategist, host of The PR Breakdown podcast, and author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.
My expertise: I specialize in backlash crises, viral scandals, and leadership missteps—breaking them down so you can learn to survive and control the narrative before it controls you.
My personality: Proud Gen X'er who was at the first Lollapalooza in 1991, knows every Beatles lyric, but would choose R.E.M. for a desert island (Murmur, obviously). Former adjunct professor who gets communication students, current mom to four great kids and Finbar, the best Portuguese Water Dog.
Got a crisis? Professional or personal situations that feel chaotic? Send it my way through "Ask Molly"—no names, no judgment, just straight-up practical advice.
Who I Am:
I'm an APR-certified Crisis & Reputation Strategist who helps leaders, businesses, and public figures navigate reputation risks before they become full-blown disasters. I specialize in breaking down the missteps, media spin, and crisis responses that make headlines—and teaching people how to avoid them.
You've probably seen me as a TV commentator on major networks discussing the latest scandals taking over your news feed, or read my analysis at Forbes.com where I break down leadership failures and PR disasters in real time.
My Work: I'm the creator of the Indestructible PR® Playbook and the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.. I host The PR Breakdown podcast, where I dissect viral scandals and media blunders shaping today's news cycle.
My background includes architecting FEMA's digital crisis response strategy and teaching communication students as a former adjunct professor. I'm the go-to expert for understanding backlash crises—viral scandals, leadership missteps, public meltdowns—breaking them down so you can survive and control the narrative before it controls you.
My Following: I'm grateful to have over 1 million followers across platforms who appreciate smart, sharp, no-nonsense crisis and reputation insights. As a proud Gen X news junkie, I've built this audience by analyzing the biggest PR disasters in real time.
The Personal Stuff: I love culture—movies, history, reading, all of it. My music playlist covers most 20th-century decades. I was at the first Lollapalooza in 1991, know every Beatles lyric, but would choose R.E.M. for a desert island (Murmur, obviously).
Most importantly, I'm a mom to four great kids and the best Portuguese Water Dog, Finbar. 🐾 🌈
