Molly McPherson | PR Breakdown

Molly McPherson | PR Breakdown

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Molly McPherson | PR Breakdown
Molly McPherson | PR Breakdown
Your Guide to Writing a Bold Statement When the Stakes Are High
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Your Guide to Writing a Bold Statement When the Stakes Are High

The step-by-step format for writing bold, values-driven statements that won’t fold under pressure.

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Molly McPherson
Apr 22, 2025
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Molly McPherson | PR Breakdown
Molly McPherson | PR Breakdown
Your Guide to Writing a Bold Statement When the Stakes Are High
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This is for the communicators working with reluctant leaders.
For the speechwriters trying to put bold words in the mouths of cautious speakers.
This is the structure behind the kind of message that got more than 300 universities to band together and take a stand.

Using the Harvard letters as a model, I’ve built this template to help you do the same—craft a statement that’s clear, firm, and grounded in mission. When the stakes are high, this is where you start.

It’s simple. It’s structured. It works.

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