Molly McPherson | PR Breakdown

Molly McPherson | PR Breakdown

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Molly McPherson | PR Breakdown
Molly McPherson | PR Breakdown
Why People Fall Off the Reputation Cliff

Why People Fall Off the Reputation Cliff

It's Real—Here’s How to Spot It Coming. My NBC News Now Interview and a Peek Into My Client Mess

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Molly McPherson
May 22, 2025
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Molly McPherson | PR Breakdown
Molly McPherson | PR Breakdown
Why People Fall Off the Reputation Cliff
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This week I was on the road speaking about crisis communication—the kind that unravels in real time. As the head of the association stood at the mic reading my bio, I was in the back of the room typing out a very different kind of message: explaining to a client why the lawyer's version of the response wouldn't work.

Not in 2025. Not online. Not with some of their stakeholders watching - and waiting to jump.

It’s always the same play, just with different actors.

(I spoke about this “cliff” on NBC News Now last week).


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