Why People Fall Off the Reputation Cliff
It's Real—Here’s How to Spot It Coming. My NBC News Now Interview and a Peek Into My Client Mess
This week I was on the road speaking about crisis communication—the kind that unravels in real time. As the head of the association stood at the mic reading my bio, I was in the back of the room typing out a very different kind of message: explaining to a client why the lawyer's version of the response wouldn't work.
Not in 2025. Not online. Not with some of their stakeholders watching - and waiting to jump.
It’s always the same play, just with different actors.
(I spoke about this “cliff” on NBC News Now last week).
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