When Journalists Become the Story: Who Really Controls the Narrative?

Warren Weeks and John Perenack Joined the Live Chat

This week’s live episode of The PR Breakdown hit a nerve, and not just because Jake Tapper’s book is still stirring headlines. I don’t know what guest Warren Weeks despised more — the book, or the CNN anchor who wrote it? (Watch video for the answer.)

It’s because the media landscape is shifting right under us, and communicators are feeling the aftershocks in real time. Whether you're leading internal messaging or trying to manage reputational risk from the outside, you’ve likely noticed the same thing we have: the people we once trusted to report the story are becoming the story.