The Most Useful Thing I’ve Ever Made*

And You’re First To Use It

(*The kids I made are amazing, but not especially useful. Especially the two home who are home for the summer.)

Now, back to the business at hand.

I told you something was coming soon. This is it.

A major upgrade to the Indestructible PR® Playbook — and a shift in how you can respond to any reputation issue or crisis.

The working name: Molly Bot.

Built with my voice, my frameworks, and everything I’ve learned from being on both sides of a social media 🤬-storm. To my Substack members: I’m sharing my behind-the-scenes strategist/co-pilot/bestie that (grammar-nerd me doesn’t want to call Molly Bot a who, she’s Ai afterall) helps you draft smarter, respond faster, and stay sane when the backlash comes.

This isn’t a generic ChatGPT tool. Molly Bot is trained on the actual work, my work. I’ve added the real statements (minus the names), the high-pressure calls, the responses that held the line. The same experience I bring to my clients after they’ve been blasted online, I’m now bringing to you.

Now it’s yours.

(And psst….any good communication strategist knows the words you need to cut through a public mess can clean up those personal ones too.)

I’m hosting a live demo, and you’re invited.
You’ll be the first to see it work and take it out for a spin before it goes public.

If you work in communications, leadership, politics, consulting — heck, anywhere public trust matters — this will change how you work.

I’m offering it to you to use for the next month. Then join me on July 29 at 12pm ET or 8pm ET for a virtual focus group to let me know what you think of the product. All participants will receive a gift card (you’ll get good choices, promise) for your attendance as well as my eternal gratitude.

This event is open to paid members of my Substack. Not member yet? Now’s the time because it’s going to get a lot more fun around here.

See below to register.