Taylor Swift's PR Dragon Slaying

How Blake Lively's (Former?) PR Weapon is Orchestrating Her Exit from the "It Ends With Us" Drama

There's silly tabloid fodder, and then there is strategic public relations. This recent TMZ post? It's firmly in the latter category.

TMZ's headline "BAD BLOOD WITH BLAKE LIVELY...I'M NOT YOUR DRAGON" might look like typical clickbait, but here's the thing: TMZ isn't your average gossip site scraping the internet for hits. They're a powerful resource tha…