Molly McPherson | PR Breakdown

Molly McPherson | PR Breakdown

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Molly McPherson | PR Breakdown
Molly McPherson | PR Breakdown
Live tonight at 7pm ET with Dr. Abby.

Live tonight at 7pm ET with Dr. Abby.

Join me today for a members-only discussion about deception in a post-truth era.

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Molly McPherson
Aug 05, 2025
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Molly McPherson | PR Breakdown
Molly McPherson | PR Breakdown
Live tonight at 7pm ET with Dr. Abby.
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This post by Justin Timberlake got me thinking. 🤔 If the internet starts to clap back at you for phoning in your performances during your world tour, what do you say to combat it?

justintimberlake
A post shared by @justintimberlake

You could tell the truth - or not.

Now, I’m not saying the singer cherry-picked a disease that happens to sync with a valid excuse for the accusations lobbed against him in recent weeks.

Lyme disease is no joke. that seriously affects many people. I’m not calling it false. I’m calling it strategic. Chronic illness carries ambiguity and empathy. That’s why it works.

Joining me today to talk deception in a post-truth era is Dr. Abby Medcalf. She’s a fave for this group for a reason. People love her direct takes. Today, we’ll talk about how public figures shape narratives when the facts don’t cooperate.

Then we’ll get into why people do it in our day-to-day lives as well.

Join us live. Let’s pull apart the playbook. Live link to YouTube Chat is below.

Note:
You can now subscribe to my calendar of live events by clicking HERE. Never miss an upcoming live chat or members-only monthly training.

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