Learn About the First Mistake that Will Sink You in a Crisis

A behind-the-scenes look at how I stop clients from making their worst first move

The Breakdown

Most people think the first move in a crisis is to “do something.” Post fast. Say something—anything. Get ahead of the backlash. But that knee-jerk move? It’s usually what causes the most damage.

Here’s what I’ve seen again and again with my clients: emotions run the show, the brain mistakes public pressure for personal danger, and suddenly they’re making impulsive choices that only dig the hole deeper. My job is to stop them before they hit send.

On Tuesday, September 10, at 12 p.m. ET, I’m hosting a live session where I’ll pull back the curtain on what that actually looks like. You’ll get a behind-the-scenes look at:

• The exact point when panic hijacks strategy

• How I recognize the signs in clients (and why they can’t see it themselves)

• The coaching I use to get them to pause, reset, and respond with clarity instead of chaos

Think of it as a private seat at the table—where I take you inside the moments that decide whether someone spirals or survives a crisis.