Exclusive Member Updates + Mystery Beta Launch

Big week ahead with exclusive member-only content you won't want to miss:

NEW MEDIA BETA LAUNCH - MEMBERS ONLY

Next Tuesday, I'm launching the beta of something I've been building for months - a digital tool that gives you instant access to strategic crisis guidance. This exclusive launch is for members only - and annual members will get enhanced access to the full system.

Think of it as having my crisis expertise available whenever you need it - whether you're drafting a statement at 2 AM or need strategic guidance on a developing situation.

I'll reveal everything Tuesday, including the name and full capabilities.

Become a member now to receive your invite.

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TONIGHT: LIVE CHAT WITH DR. ABBY – THE PSYCHOLOGY BEHIND MOVEMENTS

Thursday, 7PM ET / 4PM PT – Members Only

I’m going live with Dr. Abby Medcalf—therapist, relationship expert, and the no-nonsense voice we all need—to unpack why people join movements. From the Trump parade to the rise of “No Kings,” we’re breaking down what’s really going on behind the banners.

Here’s what we’re digging into:

• The mindset behind following any movement

• Why centralized vs. decentralized leadership hits differently

• What makes some people need to follow—and others to take the mic

• How ego and identity shape participation

• What leaders and communicators can actually learn from all this

And no, this isn’t about politics. It’s about people. We’re talking psychology, strategy, and what it means when emotion meets messaging on a mass scale.

See you there.

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FRIDAY LIVE: BEHIND THE SPIN

Friday 9 AM ET - Our weekly roundup on Substack of the PR moves that shaped this week. Ugh. Come with your questions and observations.

Sorry West Coasters - the crisis consulting life means odd hours, but bring coffee!

Click here for the reminder: https://open.substack.com/live-stream/36747?r=dvpkq&utm_medium=ios

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THIS WEEK'S PODCAST: THE MESSAGING WARS

Last week we witnessed two massive PR campaigns, both straight out of a playbook written over 100 years ago.

In this episode:

• Trump's centralized messaging - militarized imagery and World War II-esque theater

• The decentralized "No Kings" movement - 2,000+ planned protests using constitutional language

• Edward Bernays' 1923 propaganda framework - and how both sides are using it whether they know it or not

• The numbers vs. the imagery - what you're seeing vs. what's actually happening

Why this matters for crisis strategy: Both campaigns are fighting for your emotional investment using classic PR manipulation techniques. Once you see these strategies at work, you can't unsee them.

And yes, fellow Gen Xers - I absolutely break into the Schoolhouse Rock "No More Kings" song because I couldn't help myself. You're welcome for the earworm that'll be stuck in your head all day.

Can't wait to reveal what I've been building and dive into all these conversations with you this week