Bill Belichick’s Girlfriend Has Main Character Energy and It’s Breaking His Brand
This week’s PR Breakdown: Belichick's brand drift that no one saw coming.
This week, it’s all about college.
I’m in Chicago getting ready for my daughter Kate’s graduation tonight. I’ve got the cake, the gift, family in town—and I’m one proud mom of a 20-something who’s about to walk across that stage.
Meanwhile, on another campus, football coach Bill Belichick’s 20-something girlfriend is making headlines of her own—and complicating his life in the process.
The fallout from Belichick’s CBS interview isn’t just still in the news—it should be. Because the legendary coach committed a cardinal PR sin: complaining about people talking about him during a national publicity tour.
I haven’t moved on from this story, and not because of the age gap or the viral clips.
It’s about control. Or more accurately, the loss of it.
According to new reports, Belichick is now actively seeking outside PR help to manage the backlash.
Why? Because the relationship is no longer personal—it’s public.
It’s shaping perception. It’s already cost him a major media deal, trust inside his new program, and a chunk of the Belichick brand he spent decades building.
(I love this title, by the way.)
In this episode, I break down:
What’s really happening behind the headlines
Why the CBS interview wasn’t just awkward—it was a strategic failure
The reputational line he crossed when Jordon Hudson stepped into the frame
And what every leader needs to understand when their personal life starts managing them
And as always, I’d love to hear what you think—especially if this one’s blowing up in your group chat. Even my Canadians are following the drama.
Speaking of our Canadian friends—did you catch me on CP24 Morning Show? I was interviewed by the fabulous Jee-Yun Lee. Loved her. We instantly bonded over clothes, hair, and heels. I was in Toronto to speak at the Departure Festival, but had to high-tail it out for Chicago and missed Bryan Adams.
Word on the DL? he’s kind of a di…not so nice guy. True or false? Let me know.
Molly
—Molly
After listening to this episode, I have a couple of questions, which might be none of my business, so I will not be offended if you do not answer.
If Bill Belichek and Jordon Hudson came to you, and asked you do to crisis communications work, is that something you would consider doing?
Did you have any problems with Customs and Border Protection coming back to America after visiting Toronto? Hearing a lot of stories about that happening these days to Americans returning from overseas.
Congratulations of Kate’s graduation!