Molly McPherson | PR Breakdown
The PR Breakdown with Molly McPherson
81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans
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81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber. 

  • Now more than ever...

  • In these times of uncertainty...

  • As the doors may be closed...

It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?

The answer is now.

Molly shares a 3-part framework for communicating precisely what your audience wants to hear from you during this phase of the pandemic, or for any crisis impacting your busi

Join my live masterclass on January 29th at 2pm ET and learn the exact formula
I use to turn chaos into control.
Register: https://www.mollymcpherson.com/seven

Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.

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