Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand.
Also, analyzing and giving feedback on an interview with a CEO at the center of one of the most significant PR brand crises in history. This episode is a must-listen for anyone looking to master media interaction and shine in the spotlight.
Key Takeaways:
Mastering Media Preparation: Learn the essential strategies for prepping for media appearances. From crafting your story to adeptly navigating surprise questions, we'll guide you through the steps to confidently handle media engagements.
Navigating Interview Dynamics: Uncover the typical challenges encountered in interviews and how to effectively address them. We'll delve into the dynamics between interviewers and their subjects, offering advice on establishing a strong connection and keeping your cool in high-pressure situations.
Dressing Right for Media Engagements: Get valuable tips on selecting the perfect outfit for different media settings. We'll discuss the art of creating a television-friendly appearance and the significance of leaving a lasting positive impression on your hosts.
Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson
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Connect with Molly: pillar.io/mollymcpherson
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