You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform.
To handle these situations, companies and brands need a plan.
Who didn't prepare for her social media crisis? Bethenny Frankel.
The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice.
She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response.
Avoid these mistakes when dealing with a social media PR crisis.
Links Mentioned in Today’s Episode:
Molly McPherson's Bethenny Frankel reaction on TikTok #1
Molly McPherson's Bethenny Frankel reaction on TikTok #2
Molly McPherson on YouTube
Molly McPherson on Instagram
Molly McPherson on Twitter
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestruc
Join my live masterclass on January 29th at 2pm ET and learn the exact formula
I use to turn chaos into control.
Register: https://www.mollymcpherson.com/seven
Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson
Patreon: Patreon.com/mollymcpherson
Connect with Molly: pillar.io/mollymcpherson
...
Share this post