Molly McPherson | PR Breakdown
The PR Breakdown with Molly McPherson
20: Your Name Went Viral - But Not in a Good Way. Now What?
0:00
-37:01

20: Your Name Went Viral - But Not in a Good Way. Now What?

Your Name Went Viral - But Not in a Good Way. Now What?

Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of their involvement in the college cheating scandal. No one wants to go viral like that.

The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and to know what to look for when you're headed for digital infamy, which is exactly what I’m talking about in this week’s Confident Communications podcast.

I’ll share the two categories of viral coverage, how it impacts you on a smaller scale and how you can avoid that digital death spiral. I’ll also give you a number of examples you can use to help you identify where the person went wrong--and where it was online lookie-loos who took something and ran with it.

Whether you’re a business owner, a corporate executive or someone who is working to the top, you need to protect yourself from those negative viral spirals.

Mentioned in This Episode

Join my live masterclass on January 29th at 2pm ET and learn the exact formula
I use to turn chaos into control.
Register: https://www.mollymcpherson.com/seven

Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.

Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.

Follow Molly for daily updates and more PR insights:

...

Discussion about this episode