Molly McPherson | PR Breakdown
The PR Breakdown with Molly McPherson
188: How to Write an Opinion Piece for a Newspaper
0:00
-25:14

188: How to Write an Opinion Piece for a Newspaper

Have you noticed the benefits of writing an opinion piece for expressing yourself? Do you want to start writing an opinion piece but don’t know where to start? Then today’s episode of Indestructible is for you! The power of opinion pieces has grown rapidly in recent years, becoming a popular form of communication and expression. 

In today’s show, we interview an expert on writing opinion pieces, Chad McLeod. Chad is the CEO of McLeod Communications, providing unmatched communications counsel and public relations strategies. Chad is also a seasoned veteran within the communications  industry, with over 15 years of experience in public relations.  Tune in to hear how you can start writing your first opinion piece with expert Chad McLeod.

Key Points From This Episode: 

•    Brief background about Chad’s professional background and his communications firm. 

•    The moment that Chad realized the power of opinion pieces. 

•    Chad explains what an opinion piece actually is and the standard length. 

•    The power and benefits of using an opinion piece to offer perspective. 

•    What the modern perspective is on opinion pieces and using it unique for Public Relations. 

•    Chad explains some of the basics of using opinion pieces for public relations. 

•    How Chad decides on a topic about an opinion piece for clients. 

•    When Chad has had to decide against using an opinion piece after it has been written. 

•    Advice that Chad has for people who want to write an opinion piece for the first time. 

•    The optimum length of an opinion piece to ensure you get published. 

•    Examples of alternative platforms to publish opinion pieces. 

•    The difference between an opinion piece and a letter to the editor. 

•    Outline of the basic steps to start writing an opinion piece. 

•    What is the suitable place for publishing an opinion piece, according to Chad. 

•    Ways in which an opinion piece differs from other publications. 

•    An insider tip to increase the chance of publishing an opinion piece. 

•    A takeaway message that Chad has for listeners regarding the reputation

Join my live masterclass on January 29th at 2pm ET and learn the exact formula
I use to turn chaos into control.
Register: https://www.mollymcpherson.com/seven

Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.

Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.

Follow Molly for daily updates and more PR insights:

...

Discussion about this episode