When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology.
An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one.
This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.
How did Goldberg and Rogan's comments help or harm their respective brands?
Communicators may learn something from the public's reaction to these two well-publicized apology announcements.
Mentioned in this episode:
Whoopi Goldberg's apology statement read on The View. (NBC's Today Show, 2/2/2002)
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Join my live masterclass on January 29th at 2pm ET and learn the exact formula
I use to turn chaos into control.
Register: https://www.mollymcpherson.com/seven
Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson
Patreon: Patreon.com/mollymcpherson
Connect with Molly: pillar.io/mollymcpherson
...
Share this post