167: Can a New Business Name Get Rid of an Old PR Crisis?

The PR Breakdown with Molly McPherson

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167: Can a New Business Name Get Rid of an Old PR Crisis?

Molly McPherson

Dec 28, 2021

When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.

On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.

Mentioned in this episode:

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Your next crisis will happen where everyone can see it -- on social media.

Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.

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Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.

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