The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites.
Zack Condry, President of Everest Communications, knows how to interpret this information and strategize how to use it to manage the situation. He specializes in developing and executing digital communications strategies to help organizations tackle critical public affairs issues, major crises, regulatory obstacles, and reputation management challenges.
Zack shares his take on what happens in the background of a crisis. How the data and sentiment can help shape your response.
PLUS, he shares one Indestructible PR tip to help you stay in control during a crisis.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
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Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
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