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The PR Breakdown with Molly McPherson
161: The Biggest Media Interview Mistakes of the Month (and what we can learn from them).
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161: The Biggest Media Interview Mistakes of the Month (and what we can learn from them).

A media interview could lead to one of three outcomes:

  1. You nail it.

  2. You get through it. 

  3. Your poor performance creates its own crisis. 

Knowing how to prepare for a media interview increases the likelihood of a positive outcome.

Listen to a few of the mistakes we found in recent media interviews and livestreams to learn how to succeed in your next media interview.  

  • The guffaw that turned a serious message from a member of the U.S. Cabinet into a joke. 

  • Don't call your own press conference on a whim on the side of the road, like Alec Baldwin. 

  • Make sure the news you share on the Today Show is accurate and does not infringe on trademarks. 

Mentioned in the Episode 

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Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization. 

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© Molly McPherson 2021 

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