Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment.
(Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.)
The need to convey trust and leadership via a computer screen isn't going away - ever.
Brad Phillips is a master at understanding how to convey a message to the media, whether in person or a virtual interview. In this episode, he offers three objectives for anyone planning an interview with the press or speaking at a virtual press conference.
Brad runs Throughline, a media training and public speaking firm where he has trained thousands of media spokespersons and public speakers including a presidential candidate, several members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos, presidential debates, and thousands of other business- and issue-oriented presentations.
His book The Media Training Bible has been Amazon's top selling title on this subject since its release in 2012. Before starting Throughline, Brad worked for ABC's Nightline with Ted Koppel and CNN's Reliable Sources, The Capital Gang, and Late Edition with Wolf Blitzer.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
Join my live masterclass on January 29th at 2pm ET and learn the exact formula
I use to turn chaos into control.
Register: https://www.mollymcpherson.com/seven
Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson
Patreon: Patreon.com/mollymcpherson
Connect with Molly: pillar.io/mollymcpherson
...
Share this post