Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.
This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.
Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation.
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Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
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